Besides the fact that the model is incredibly beautiful and the gorgeous outfits, is it mainly the atmosphere that attracts my attention. I love the atmosphere of this new ZARA campaign. She looks so abandoned and lost. It reminds me of old movie stills.
Like Cindy Shermans's filmstills:
Or this iconic picture of Case study house 22:
Or this shot from the play La voix humaine by the Dutch Halina Reijn.