Sporty chic, winter pastels

Yup, definitely approved!

Earlier I spoke about how our dear old JBC is an underrated brand in Belgian fashion. While giving a look on their a/w'14 collection I have to agree again. Come on, sporty chic, winter pastels and a dose of glam, that's spot on!
Also I'm getting sort of an addiction of winter coats, there are so many pretty ones lately! The pink one above for instance! Luckily I can use a new coat, so I get all the fun of being on a coat quest hehe. ^^

Current favourites:

All from JBC.

JBC - Event

Have you ever won an entire clothing collection? Me neither.

This is what I would have said a week ago. But let me start from the beginning. Last week I won tickets for a VIP-shopping night at JBC, to celebrate it's collaboration with the British Alice Temperley. I invited Ruby, and together we entered Antwerp's JBC store on the Meir. Inside the beautiful building we discovered the new collection while enjoining a glass of rosé wine.
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picture by Belmodo.tv

In the middle of the store there was the prettiest setting on a table in shades of red and pink. But the best thing about that table were definitely the refreshments. My personal favorite were the little candy ice cream cones, yum!
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There was also a style battle, meaning that you had to pick one item from the A.T. x JBC collection, and combine it with other JBC clothing. I picked the gorgeous flowered pencil skirt and combined it with a black long sleeve cropped top. Ruby opted for the white pencil skirt and wore it with a sporty T-shirt and her beautiful dark lipstick (I need to get such a lipstick too, it's sooo beautiful!).
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You could probably guess what comes next. The jury decided, and choose my outfit as a winner. I couldn't believe my ears when I heard my name calling! With a big smile and completely shaky I went to Tiany Kiriloff to accept my prize: the whole Alice Temperly for JBC collection! I still can't believe it.
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Later Ruby and I went separate ways, both heavily loaded, and both satisfied I think! (Ruby: yes yes, very satisfied. I had an amazing time as well! ^-^)
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And here I am now, surrounded by the entire collection I won. Still extremely happy.
I apologize in advance if I will become a walking advertisement for AT x JBC, but I guess you will understand the situation. :)

A hidden gem

JBC is a store that is seriously underestimated by the young folks here in Belgium. They don't seem to notice it, they aren't interested, they have forgotten about it. I can count all my friends who visit their store now and then on one hand. But I understand why, despite JBC's attempts for a fresh new image most young people see it as a boring family store. A place to go shopping when you were a kid or for your parents. FALSE. They have proven to be young and dynamic. Remember their multiple collaborations with De Designers (Belgium's Project Runway), or Christophe Coppens? And last fall's collaboration with Alice Temperley and Kaat Tilley? That's not bad at all, on the contrary!

I'm going to prove to you that JBC is a cool and trendy store. Even so much that my mother starts to complain that it's "just for the young folks". These lookbook pictures from the current collection remind me that I urgently have to visit one of their stores!

La Fille d'O for JBC

Spring/summer 2013

Nevertheless, I see JBC as a hidden gem. The lack of visits from my generation causes that the best pieces (in my humble opinion) and sizes remain in store. So shhh, don't tell too many people!